4 COVER LETTER DO'S

In an extremely competitive job market, neglecting your cover letter is a big mistake. Why? A cover letter is your first opportunity to tell a prospective employer about yourself, and to do so in your own words. Make sure your cover letter is an asset, not a barrier, by following the steps below.




Do personalize your letter.
Cover letters that begin with phrases like "To Whom it May Concern," sound like random junk or bulk mail, rather than an important correspondence. You expect the company to take the time to read through your material, so you too need to take some time to research the correct addressee. Call the company, look on its Web site or talk to others to find the correct contact.

Do address the specific position advertised.
Companies that post openings are making your life easier by telling you the qualities they are seeking. Show the company that you paid attention. If a company advertises that it is looking for medical experience, make sure you address your medical experience. One way to do this is by making a table for yourself before writing your letter. List the company's stated needs in one column, and your corresponding experience and qualifications in another column. Then use that information to write a letter that tells them exactly what they want to know.

Do get to the point.
Hiring managers receive letters and resumes from dozens and even hundreds of applicants, and often just don't have the time to read lengthy, wordy letters. Be direct. In the first paragraph, include the title of the position you are interested in and then move on to your specific qualifications immediately.

Do write and edit your letter with great care.
Nothing says "I don't really want this job" like a cover letter with typos, incorrect information, or spelling errors. Make sure the company's name is spelled correctly. Check to see if the contact is a male or female. And, while it sounds almost too obvious to mention, be sure to sign your letter.


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How Skype Is Changing the Job Interview

Get ready for a closeup: your next job interview might be on webcam. Looking to save time and money, companies are turning to video-chat software as a cheap, low-hassle way to vet job candidates. That means a growing number of people looking for work are meeting their prospective new bosses not at the office but in the comfort of their own home.

Naturally, the transition from in-person to online isn't without its hiccups. Fuzzy transmissions, dropped calls (especially on wireless networks) and unusual disruptions are all par for the course. Tip No. 1: Get your dog out of barking range before you start the interview. (We'll return to the pointers in a bit.)

What's the draw? Largely money. Last year, as executives at online retailer Zappos.com looked to cut expenses, they noticed how much the firm spent on travel. In HR alone, it easily cost $1,000 a pop to fly out job candidates and put them up for the night. The firm had used Skype internally, so about six months ago, recruiters started trying it for interviews. (Watch TIME's video "How to Ace a Job Interview on Skype.")

Their opinion: a video link does a pretty good job of replacing an in-person meeting — and in a way that a phone call can't. "If you see facial expressions and body language, you have a different sense of what a person is saying," says recruiting manager Christa Foley. Now, instead of flying out 20 finalists for a job, the company first screens with Skype and then brings in only the best two or three candidates.

Job seekers are hopping on board too. Last spring, after Stephen Bhadran got laid off, he quickly realized there were more openings for computer programmers in Dallas, Atlanta and Los Angeles than in South Florida, where he lived. So he cast a wide net — and got a bite from the University of California, Los Angeles. The university wanted to interview him but wouldn't pay the airfare. "I was laid off and running out of funds," says Bhadran. "I couldn't fly on my own dime." He suggested interviewing by Skype. He got his request — and the job.

Things don't always run smoothly. Bobby Fitzgerald, a restaurateur who has been interviewing job candidates by Skype since March, has had his share of amusements. For instance: the candidate who leaned forward while he spoke, giving Fitzgerald an intimate view of his nose. Another, a college senior, didn't bother cleaning up his dorm room before the interview; the mess was painfully visible in the background.

And then there was the dog that wouldn't stop barking. Fitzgerald cut the interview short and said he'd have to reschedule. Did the disruption influence his decision? "Well," he says, "a big part of management is handling problems as they arise."

Still, webcam interviews are entirely worth it, he says. Fitzgerald runs restaurants in four states and likes to hire from the nation's top culinary and hospitality schools. It's rare that he, the job candidate and the job are all in the same time zone. And the benefit of video-interviewing for him isn't just saved money — it's also saved time. "More than once, I've flown someone in and within an hour, I realize it's not a fit," he says. "But I'm stuck with that person for six more hours."

So what should you do if you're asked to interview by Skype — or even brave enough to suggest it yourself?

First off, realize that we perceive people differently through a camera than we do in person. Bill McGowan, a former news anchor who now trains people to go on TV, starts his list of pointers with lighting: whether you're sitting in your kitchen or an office borrowed from a friend, make sure there's no bright light (like from a window) behind you. That will only darken your face. When your interviewer is talking, it's fine to look at his image on the screen, but when you answer, look at the camera. That's how to make "eye contact." Avoid wearing patterns and the color white, since we notice white spots on a screen first — you want your interviewer drawn to your teeth and eyes, not to your shirt. And don't forget that what's behind you is visible too. "It's best to put away the Mad Men bar," says McGowan.

Next, think about framing. Sitting flush with a plain white wall will make you look like you're in a police lineup, so angle your knees to the corner of your computer screen, and then turn your head slightly back to look at the camera. Sit tall in your chair, but not too close to the camera: the first three buttons of your shirt should be visible, or else you risk looking like a floating head, counsels Priscilla Shanks, a coach for broadcast journalists and public speakers. Most important, do a dry run with a friend to check your color, sound and facial expressions — neutral often comes off as glum onscreen.

After all that, don't forget that this is still a job interview. Even though you're not meeting face to face, dress as though you are. When you "walk in," have your résumé ready — this time, as an e-mail attachment. And don't forget to do all the standard prep work. Are you ready to talk about your greatest weakness? "This adds another layer, but people will still expect you to be prepared to have a conversation with them," says career counselor Judith Gerberg.

Though that's not to say you can't acknowledge the medium. This past summer, Deanna Reed, principal of the Marie Murphy School in suburban Chicago, started doing Skype interviews and has already considered candidates from as far away as Asia. "The time difference was so great, it was like 1 in the morning for him," she says about a teacher in Japan. "I said, 'Oh, you had to get on your suit in the middle of the night?' And he said, 'No, I have my pajamas on the bottom.' He was fun — he had a real sense of humor." Even over video, it's possible to make a great first impression.

Read more: http://www.time.com/time/business/article/0,8599,1930838,00.html#ixzz10SIY9Tvt

13 Networking Mistakes

You wouldn't wear jeans to a job interview, but do you pay as much attention to job-hunting etiquette when networking? If you're approaching potential contacts in an offhand way, you may be putting them off entirely. Learn what the most common networking mistakes are so you don't have to make them.

Waiting

Many people start networking only after they've lost their jobs. Effective networking means creating contacts and relationships while you're still employed.

Being Clueless

If you're heading to a networking event, make sure you know why you're going. Do you want a job? If so, are you seeking something specific, or will anything do? Are you looking for contacts or a mentor to provide guidance? As soon as someone starts talking with you, you have to hold up your end of the conversation. If you don't know what you want, you can't do that.

Being Unprepared

Thinking you know what you want is not the same as knowing it. Treat networking the same way you would an appearance at Carnegie Hall. Practice your pitch as well as your answers to questions about your career goals that might arise.

Forgetting Business Cards

There is nothing more embarrassing than establishing a good relationship with someone, extracting a pledge of help and then searching around for a cocktail napkin to write on. Spend a few extra bucks to print professional-looking cards on good-quality paper.

Using a Silly-Sounding Email Name

Sure, your friends know you as "SexyMama4U" or "TimeForHemp," but when looking for work, stick to a serious email address, such as your real name.

Being Pompous

While you're networking, you need to listen to what everyone else is saying. People help by offering advice. They are not interested in hearing how much you already know.

Monopolizing Someone's Time

At a networking event, everyone wants to mingle. And if you're networking over the phone or by email, understand that the person you're speaking with has a life that extends beyond you.

Dressing Down

Look sharp at networking events. Mind your manners, shake hands firmly, stand up straight, make eye contact and show respect in any way you can. A networking event can be a dress rehearsal for a job interview, but no one will help you get your foot in the door if you give the impression that you'll slouch through it once it's open.

Being a Wallflower

Men and women with contacts and power meet many people; they remember only those who stand out from the crowd. Be assertive, and act like a leader. But don't go overboard. You want to convey self-assurance, not obnoxiousness.

Being Passive

If someone says, "Sorry, we don't have anything right now," take a minute or two to ask follow-up questions: "Well, what's the outlook for future possibilities? Do you know anyone else in the industry who might have something? Any thoughts on what my next step should be?" Persistence shows true interest on your part and may help the person you're networking with come up with ideas he might otherwise overlook.

Lying

It's tempting to say, "So-and-So gave me your name and told me to call." It might even get you a meeting. But eventually Such-and-Such will learn that So-and-So did not tell you to call. And you'll have burned not one, but two bridges.

Treating Your Networking Relationships as Short-Term Flings

No one likes to be used. Follow up every conversation with a thank-you note, email or call. Let your contact know whether his suggestions panned out or not. When your job search ends -- for whatever reason -- inform the person who has helped you. You may think your networking is over, but your paths may cross again.

Forgetting Where You Came From

Anyone who has ever networked, whether successfully or not, owes an obligation to all those who will network in the future. Return the favor and help someone else.

By Dan Woog, Monster Contributing Writer

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Choosing the right colors

Prepping for an important interview means researching the company and making sure you have smart responses to anticipated questions. It also means being strategic about what to wear to an interview. Specifically, you want to choose job interview clothes -- and colors -- that will put you in the best light and may give you an advantage.

Research has shown that 85 percent of communication is nonverbal, so choosing what to wear to an interview is clearly an important part of your overall presentation. It won’t make up for weak answers, but it can communicate some positive things about your personality and what you might be like to work with.

Here's what some common colors convey so you can put them to best use when getting dressed for the job interview:

Blue: You can't go wrong with darker shades of blue, especially navy. Choosing from this powerful spectrum will project an image of someone who is in control. From the interviewer's point of view, the color blue conjures up calm, stability, trust, truth, confidence and security. These are all great messages to send without saying a word.

Gray: After blue, gray is the second most popular color to wear for an interview. Like darker blue, it’s not a distracting color to the interviewer, which means they’ll be focused more on what you’re saying and how you’re saying it. Gray denotes sophistication, so use it to your advantage.

Black: This is a commanding color and represents authority. Black also connotes drama, so use it carefully when putting together your interview outfit. You may want to use it as an accent -- like in a scarf or tie, for instance -- rather than as the primary color.

Red: This is an extremely powerful color. It's so strong you should only use it as an accent color. Reds are associated with energy, passion, desire, power and aggression. People think of intensity and passion when they see the color red, so use it sparingly, or it could send the wrong message to the interviewer.

White: White shirts and blouses are always a safe bet. It sends the message of simplicity, cleanliness, precision and goodness.

In this very competitive job market, give yourself every opportunity to shine in the interview. Knowing what job interview clothes to wear makes a statement about who you are. Choosing the right colors will reinforce that positive impression.

By Gladys Stone & Fred Whelan, Monster Contributing Writers.